FITCRUNCH® DELICIOUS NUTRITION FOR ALL FIT LIFESTYLES.
In September 2013, the Chef Robert Irvine’s FITCRUNCH Baked Bars were officially launched at the Mr. Olympia Expo in Las Vegas.
Celebrity Chef Robert Irvine created FITCRUNCH because he was set out to deliver something good for you without compromising great taste and decadence. Robert believed that with a ton of hard work, dedication and inventiveness that he could in fact create food that’s good for you and that’s packed with quality protein.
Robert thought it was about time that we all eat for pleasure rather than nourishment alone. It’s been quite a journey but something that started with protein bars has evolved into snack size bars, microwavable brownies, protein powders and more. Chef Robert Irvine is driven to craft foods that don’t compromise on taste or nutrition and that’s what FITCRUNCH is all about.
“FITCRUNCH is built around the idea that you don’t have to deprive yourself in the pursuit of better health and our products continue that tradition,” Irvine says. “My bars, brownies and powders allow fitness enthusiasts and regular folks on the go to be able to enjoy something that tastes sweet and decadent, but actually delivers quality protein and nutrients to support muscle repair and sustained energy. Whenever you have cravings for the kinds of foods that can derail your goals, you can always make a better choice. As we continue to grow FITCRUNCH, I hope we can make that choice easier for more and more people.” - Celebrity Chef Robert Irvine