About Us

What happens when LeBron James and his trainer, Mike Mancias, can’t find a supplement brand that delivers professional-caliber results? They make their own.

 

During Game 1 of the 2014 NBA Finals, LeBron James experienced muscle cramps in one of the biggest moments of his career. Dedicated to never having his body fail him again, LeBron partnered with his long-time trainer Mike Mancias to retool his nutrition and fitness regimen with a focus on supplements to fit his performance needs. After finding a lack of products that were both clean and effective, they decided to make their own.

 

To formulate a line of clean performance products with the highest standards for quality and safety, they assembled a team of experts. LeBron also consulted with long-time friend, Arnold Schwarzenegger, who had a deep knowledge of the sports nutrition industry, along with its shortcomings. Arnold championed the need for a certified, trusted line of premium supplements that could not only be used by elite athletes, but also be available to the public.

 

The team spent the next four years developing their foundational supplements, focusing on taste, performance, and quality. Each product would be third-party verified with the NSF Certified for Sport® seal of approval, which guarantees every ingredient and dose is approved by all major sports governing bodies - free of banned substances and unsafe levels of contaminants.