Few names in the supplement industry carry the same clout and respect as Lee Labrada. This retired Bodybuilding Hall of Famer turned entrepreneur has taken a stage name to doorsteps all over the world. If you know Lee, you know profitability isn't his primary motivator.
Lee seeks to empower, motivate, and change people's lives for the better with nutrition, exercise, and supplementation. The company has good products, a good message, and good education. Its reputation hinges on high-quality, great-tasting supplements which deliver on their claims. Labrada wants to change the world's fit status, to deliver a message of health and fitness to individuals across the globe.